Bristol Myers Squibb Associate Director, Regional Marketing - Zeposia UC (Southwest - S. CA, NV, UT, AZ, and CO) in Las Vegas, Nevada
At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Associate Director, Regional Marketing - Zeposia UC
Department – US Marketing
Direct Manager- Senior Director, Field Marketing, Ozanimod
Location- Field covering southern CA, NV, UT, AZ, and CO
Direct Reports- N/A
The Associate Director, Regional Marketing - Zeposia UC role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US GI Marketing team.
Responsibilities - include but are not limited to the following;
Establish BMS as a credible and trusted partner amongst the thought leaders in GI
Engage with assigned KOLs and solicit feedback, as necessary
Supports disease state or product, when appropriate conversations focused on key topics
Executes physician engagement activities in the field and at key congresses
Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
Provides input and support in developing account plans for Sales
Provides field-based training for Sales when needed
Achieve Day 1 Launch Readiness in GI
Speaker Program Management & Engagement
Provides field-based training to speakers on speaker programs when needed
Monitors speaker performance at live programs
Ensures appropriate and compliant execution of speaker programs
Provides refresher and follow up training to speakers on PACT-approved speaker materials
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
Conduct all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
Minimum 5 years specialty experience. UC or Gastroenterology strongly preferred
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try different and novel ways to deal with work problems and opportunities.
Business travel, by air or car, is regularly required
Willingness to work evenings and select weekends is required
Must live in territory: southern CA, NV, UT, AZ, or CO (LA, Phoenix, Las Vegas, Salt Lake City, Denver preferred)
Relocation not available
As this position requires operation of a Company-provided vehicle, offers of employment are contingent upon the candidate meeting the requirements of “Qualified Driver,” as determined by the Company in its sole discretion, including but not limited to the following: 1) at least 21 years of age; 2) a driver’s license in good standing issued by your state of residence; and 3) a driving risk level deemed acceptable by the Company.
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Company: Bristol Myers Squibb
Req Number: R1529133-en-us-2
Updated: 2020-10-23 02:36:43.098 UTC
Location: Las Vegas,Nevada
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
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