MGM Resorts International Vice President, Loyalty Marketing in Las Vegas, Nevada
Las Vegas, Nevada
Become one of the stars behind The SHOW and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.
MGM Resorts International, a Global Leader in Entertainment, Hospitality and Casino Gaming is embarking on a journey to re-imagine, re-design and re- launch its Loyalty Program, positioning it as a leader amongst its peers and driving substantial value to MGM Resorts International, our customers and stakeholders. The Vice President Loyalty Marketing will be responsible for driving the strategy and overall customer experience of MGM’s loyalty program. In this role, you will be responsible for increasing membership and database growth and resulting revenue, profit and LTV built upon world class acquisition, retention and customer engagement strategies. We are seeking the ideal candidate for our Vice President Loyalty Marketing who will bring their diverse experience in Loyalty Marketing, Innovation, Leadership, Partnership development and collaboration to drive organizational engagement and alignment leading to demonstrable value consistently delivered to Loyalty Program Members.
All duties are performed in accordance with departmental and MGM Resorts International policies, practices and procedures.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Oversee the development of MGM’s Loyalty Program strategies that generate incremental spend and profitability as a result of new member acquisition, retention, enhanced customer loyalty, share of wallet and increase brand awareness
Drive a holistic customer acquisition approach leveraging multiple channels – conventional resorts, online casino operations, online sports operations, and strategic partnerships; Evaluate and make recommendations on opportunities to expand MGM’s loyalty program beyond its current construct, appealing to customers across all business verticals – casino, hotel, food and beverage, entertainment, nightlife, retail and external partners
Develop, optimize and manage core components of MGM’s Loyalty Program – Tier Credits, Tier thresholds, Earn / Burn mechanics, currencies, rewards, benefits, digital experiences, and partnerships. Partner closely with analytics teams to forecast and analyze key customer loyalty program statistics and trends, including the program P&L
Collaborate closely with internal cross-functional teams, including direct marketing, brand marketing and media to position MGM’s Loyalty Program and maximize customer awareness, acquisition and engagement; Collaborate closely with external partner teams to operationalize the Loyalty Program, including its rewards, benefits, experiences, and constructs
Develop Loyalty Marketing Programs and promotions that drive member engagement and spend including new member on boarding and engagement programs built around the entire MGM Resorts International Loyalty program value proposition and benefits across the customer lifecycle and Loyalty Member Customer Journeys and commensurate strategies around the loyalty member digital experience
Partner with MGM’s Product and Information Technology departments on the design of MGM Resort International’s Loyalty Technology platform to digitally deliver highly personalized and targeted Loyalty Program experiences
Develop, maintain and grow an extensive partnership network that drive significant value to MGM’s Loyalty program members including the development of new program ideas and member enhancements as well as ensure business requirements and use cases are documented
Perform other job-related duties as requested
Bachelor’s Degree in a related field, or equivalent experience
Six (6) years of senior level experience in marketing at Fortune 500 companies; or equivalent experience
Previous experience of working within a large matrixed organization
Master's Degree in a related field
Previous experience running a loyalty program for a Fortune 500 retailer, airline or hospitality company
CERTIFICATIONS, LICENSES, REGISTRATIONS:
- Nevada Gaming License
MGM Resorts International is an Equal Opportunity Employer: Women/Minorities/Veterans/Individuals with Disabilities. In compliance with the Americans with Disabilities Act, MGM Resorts International will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact our Corporate Diversity and Disability Outreach department at 1-844-247-0370 or email firstname.lastname@example.org
MGM Resorts International
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